I have 2 full ecommerce sites, 3 single page sites and a full time job and right now a big struggle I’m having is trying to strike a balance between driving more traffic and improving my site conversion- which frankly are not very good.  I know that until I can sustain a certain level of traffic that has be to where I put my priority, but there’s a catch 22 in there.

One thing that will make it a lot easier to drive more traffic is a little bit more money to buy some help with all the work. But oooops, it would be a lot easier to get more revenue if the sites were converting a bit better,.

Now it’s entirely possible that I’m getting unnecessarily bent out of shape because frankly, business is kinda dead at the moment.  I’ve hear that from a lot of other people lately though, that traffic is down and people are not in any great screaming hurry to part with their money.  Come to think of it, neither am I.

Yet, I don’t feel discouraged.  I get a little frustrated now and then and tired and there are days that I am desperately tired of looking at these monitors when I could be out playing golf or – more likely- pushing a vacuum cleaner around my very messy house.  But mostly there are just so many things I want to do and I wish I had more time, but you know, it’s been a very long time since I woke up in the morning and felt that the day ahead of me was going to be a bore.

I might not get it right the first time but I’m still sure I’m doing the right thing for me.

One way of ensuring that your business will fail is to create store websites that are not easy to use or are not helpful. Customers shop online because they want to avoid the hassle of shopping in stores, and one of these hassles is dealing with merchandise that isn’t marked or doesn’t ring up like it should. If these customers can’t easily purchase things from your website, they will simply go to another online store and never return. To that end, you need to make certain your store website is easy to navigate, simple to use, and is very informative. Here are some tips to accomplish this:

• Don’t make users click needlessly. If you can put all the information on one page, do so—don’t make them click on several different pages.
• Make certain necessary information—price, size, availability, etc. is very easy to find. Putting this information in a different color font may be helpful.
• Streamline the check out process. For example, automatically fill in the shipping address based on the payment address information, but give users a way of changing this information if they want.